Evaluation: Institutions

Based on the style and target audience of my magazine, as well as the magazines they've previously published, I think my magazine would be best suited with TeamRock. TeamRock are a small magazine publisher. Due to my target audience, I don't think that my magazine would be suited to a larger publishing company because it won't attract as many readers as say Bauer with Kerrang! magazine. My target audience is very narrowed down, and so it won't reach as many people as most extremely successful magazines. I'd say that TeamRock would be likely to get 'Revolution' sold in many well known retailers like WHSmith, Tesco, Asda, and other large supermarkets. This is because the magazines which TeamRock have already published (Metal Hammer, Classic Rock, etc) are all being sold in large, well-known distributors. I believe that this will attract more people to the magazine, and perhaps people who aren't a member of my target audience. I believe that TeamRock would have the ability and experience to get suitable advertisers for my magazine.

Though I think that TeamRock could be extremely beneficial for 'Revolution', I also have to think about other options. One option, which I think would work really well, is publishing the magazine online. While a lot of people prefer to have physical copies of the magazine, publishing it online will mean that it will reach a larger audience all around the world. Also, since my magazine is aimed at younger people, this could also suit them more because the younger generations are more reliant on technology. The online presence would really benefit the magazine. I think maybe having a combination of online and physical presence would be good. The physical copies of the magazine would mean reaching older generations, but the online presence means that young people in every country could have access to some content.